From an early stage, ispo has taken great pride in supporting newcomers and visions. To reduce a tradeshow to its essence, it is all about innovation. Consumer behavior encourages this focus and demands for a never-ending supply of new products, brands and ideas. To reduce the gap between less-known brands and retailers, ispo established several newcomer platforms integrated in the individual tradeshow segments.
- BrandNew: World’s largest start-up competition for the sporting goods industry - NewBiz: Former BrandNew participants on their way to success - ispo Newcomers: innovative, young or little-known unknown brands with fresh ideas and products - Wearable Technologies: Sport meets new technology
ispo Best Ager Gallery: Sample Shop, Fashion Show and Top Brands
For the fourth time ispo winter presents the ”ispo Best Ager Gallery” marketplace. A 225 square meter exhibition platform takes the Best Ager segment to a new level. The project involves the setup of a sample shop according to criteria that have already proved themselves in other sectors. The sample shop also offers the perfect environment for exhibitors pioneering this growth market with their products. The scheduled Best Ager fashion show is an appealing innovation.
The new styles enter the catwalk with fresh and
vibrant colors instead of old and gray looks. Additionally, the
supporting program will offer panel discussions with experts from
other business sectors, who will speak about their experiences in this
segment.
As a unique and centralized information platform on the topic of
Best Ager in sports, the Gallery offers industry experts and media
representatives a comprehensive overview of the current and future
market situation. Why not use the opportunity to present your
product range in an appropriate environment? Extensive communications
measures guarantee maximum distribution. Registration
deadline is October 15, 2008.
Wearable Technologies – trailblazing platform for market-ready products
The Wearable Technologies Show by the leader in global sporting goods trade shows, ispo, once again presented a unique platform for the marketing of new technology in the sports and lifestyle sector. On 250 square meters approximately 20 exhibitors presented their technological product innovations.
The list of participating exhibitors included innovative newcomers such as
Texsys, Sunload, or Polygiene, renowned apparel companies such as Falke ,
Quiksilver, or Swany, industry giants such as 3M, Bluetooth, and Sefar, as well
as leading semi-conductor manufacturer Analog Devices.
The organizers
were very pleased with the fact that this special show not only functioned as a
networking event, but that a number of participants brought market-ready
innovations and strong partners from the apparel industry to this year’s show,
while last year most of them presented only prototypes. Entrak, for example,
integrated its Personal Cooling System into a motorcycle jacket now sold by
Lodenfrey. Sefar cooperated with Falke to produce a heated kidney warmer.
Further, the communication glove by Texsys has gone into production under the
Swany brand. This means that Wearable Technologies not only has become an
established, successful exhibition space, but evolved into a genuine market
place bringing together electronic/technology/systems with sports and apparel.
The trends for this winter included temperature regulating apparel
(heating and cooling), motion sensors to analyze body functions, odor-absorbing
apparel, navigation and tracking, as well as the use of recycled fibers. Product
highlights include the new video jacket by Texsys with a button camera
integrated into the collar, or the badira multi-media jacket with integrated TV
set.
The first participation of Bluetooth SIG – Bluetooth Special
Interest Group (SIG), a not-for-profit association whose members endorse the
development of Bluetooth wireless technology as well as implement and market
this technology in their products, is certainly significant. At the Wearable
Technologies Show the association was able to promote “ultra low power
Bluetooth”, a standard for rapid and energy-saving transmissions for sports
market applications. The new standard will spawn a number of new applications
for watches and sensors, as well for cell phones. In addition, the SIG held a
panel discussion together with representatives of Polar, Nokia, Nordic
Semiconductors, Bluetooth, and Texsys.
The informative presentations
“Wearable Technologies & Motion Sensors – new trends in the application of
motion sensors in sports”, “Navigation in the WT Market – an indispensable trend
for retail” and “Green WT – ecologically-correct WT products”.
We are
already excited to find out which one of the participants will introduce a
market-ready WT product with a competent partner at the upcoming Wearable
Technologies Show.
