The ispo BrandNew Award is the world's largest start-up competition in the sporting goods industry and has established itself as perhaps the most important trend barometer in the field of sports. The application is already online, the competition is open to young companies with innovative or new sport products within the field of sports. Apply now for winter 09.
 
Participation is free of charge, deadline for applying is October 28th, 2008.
 
Sought-after prizes will be awarded by an international jury in several categories; The winners of each category will receive a free booth at ispo with comprehensive media communication during and prior to ispo.
 
Participants must fulfill the following criteria:
- innovative sports product
- brand, company or product group not older than 2004
- the company has not been registered as exhibitor at ispo before

The ispo BrandNew Awards will take place for the 18th time this winter. For many ambitious companies, the Awards have proved to be a stepping stone into international business.
 
>> Download the application form (PDF, 83 KB)

For further information, please check www.ispo-brandnew.com.

FASH is open to design students of all disciplines in the fourth semester or higher from all over Europe. There is also a category for graduates. Interdisciplinary submissions are expressly requested.

Jury 2009

• Marcel Herrig, Unicut Design Limited, ShenZen, China
• Wolfgang K_nig, Head of Buying, Loden-Frey, Munich
• Jean Kress, Head of Design, Quiksilver Europe, Biarritz
• Clara Leskovar, Designer, c.neeon, Berlin
• Martin Leuthold, Art Director, Jakob Schlaepfer, St. Gallen
• Joachim Schirrmacher, Agency for Strategic Communications, Hamburg
• Joyce Thornton, Generation Now Editor, WGSN, London
  

Prizes

• Two categories: Students and Graduates
• 10.000 euros in prize money
• The prize money for special mentions is 500 euros
• Paid internships at Akris (Switzerland) and Craft (Sweden)
• 2.000 euros/1.500 euros/1.000 euros fabric vouchers from the Swiss Textile Federation
• Exhibiton at ispo winter 09 with over 60,000 trade visitors
• Award ceremony with fashion show and catalog
• Professional pictures from the fashion show
  

Deadlines

• 16 June 2008 – Registration deadline
• 3 November 2008 – Submission deadline
  

Work to Be Submitted

• Short concept
• Documentation and analysis of the concept
• Presentation chart
• Two Outfits for the Jury Meeting, at least two, but maximum four additional outfits for Award Ceremony
  

Evaluation Criteria
The works on the topic “New Diversity” will be evaluated according to the following criteria:

• Comprehensive concept (analysis, strategy, target group and interdisciplinary character)
• Innovation/vision (among other things, link between function and fashion)
• Technical and design realization (quality of the drawing, presentation, workmanship, fit, color concept and selection of materials)
• Area of use, functionalism

More information: www.sdbi.de

This mean 70 percent of retailers came from foreign countries. Klaus Baumann, General Manager Northern Europe, Camper: „We were very happy with the fact that visitors were very international, which allowed us to generate new contacts with foreign retailers.” Manfred Wutzlhofer believes that the increasing international character of the show is an opportunity for exhibitors to tap into new markets.

Exhibitors and retailers alike praised the ispo’s customized trade show concept for the sporting goods and sportstyle industry. Ingo Jost, General Manager Central Europe for Hummel: “ispo put together an exciting brand portfolio and provides visitors with a very comprehensive overview of the diverse segments.” This wide selection is very well received by retailers and retail associations. The expanded guest services provided by Messe München throughout the public transportation system, was also highly appreciated, in particular by the many foreign visitors whose travel arrangements were considerably simplified.

In the last few years the team, founded by Joachim Franz in 1999, has managed to build up a level of conveyance for the difficult topic of HIV/AIDS through sport. "Sport communicates, develops and reflects!" The Team Joachim Franz follow this motto every year with a new idea that always hit the headlines. Six successful, but completely different expeditions have been organised and carried out. How much strength must people have that can follow such a path?

The ispo Group stands for sport, but also for all the values that are communicated by sport, so it was only a matter of time before the ispo Group and the Team Joachim Franz joined forces, a fact hailed by the highest instances as a "best practise project". The Team is partner of the United Nations UNAIDS and started in 2007 under the patronage of the Federal Chancellor Angela Merkel.

We are very happy that we can present our partnership and future expeditions within the framework of the ispo events in the coming years.