At style_ispo, sub-segments embrace the entire spectrum of sports
activities where style has become a main sales feature. On demand, ispo
will install special villages for a more unique appearance for the
sub-segments, including supplementary retail services, demo areas and
specialized fashion shows.
- SUB-SEGMENTS FOR ALL SIGNIFICANT CATEGORIES - TEXTILE AND COLOR-TREND SEMINARS - SPECIAL HALL LAYOUT FOR IMPROVED ORIENTATION
European Fashion Award - Fash 2009 - under the title "New Diversity"
A new hybrid fashion is presenting designers with a great challenge. How can you design variety instead of uniformity, collages instead of decals, flexible offers instead of rigid styles and still create a clear design statement? What do new, visionary strategies for fashion in the 21st century look like? The European Fashion Award – FASH 2009 – is searching for answers under the title “New Diversity”.
FASH is open to design students of all disciplines in the fourth
semester or higher from all over Europe. There is also a category for
graduates. Interdisciplinary submissions are expressly requested.
Jury 2009
Marcel Herrig, Unicut Design Limited, ShenZen, China
Wolfgang K_nig, Head of Buying, Loden-Frey, Munich
Jean Kress, Head of Design, Quiksilver Europe, Biarritz
Clara Leskovar, Designer, c.neeon, Berlin
Martin Leuthold, Art Director, Jakob Schlaepfer, St. Gallen
Joachim Schirrmacher, Agency for Strategic Communications, Hamburg
Joyce Thornton, Generation Now Editor, WGSN, London
Prizes
Two categories: Students and Graduates
10.000 euros in prize money
The prize money for special mentions is 500 euros
Paid internships at Akris (Switzerland) and Craft (Sweden)
2.000 euros/1.500 euros/1.000 euros fabric vouchers from the Swiss Textile Federation
Exhibiton at ispo winter 09 with over 60,000 trade visitors
Award ceremony with fashion show and catalog
Professional pictures from the fashion show
Deadlines
16 June 2008 – Registration deadline
3 November 2008 – Submission deadline
Work to Be Submitted
Short concept
Documentation and analysis of the concept
Presentation chart
Two Outfits for the Jury Meeting, at least two, but maximum four additional outfits for Award Ceremony
Evaluation Criteria The works on the topic “New Diversity” will be evaluated according to the following criteria:
Comprehensive concept (analysis, strategy, target group and interdisciplinary character)
Innovation/vision (among other things, link between function and fashion)
Technical and design realization (quality of the drawing, presentation, workmanship, fit, color concept and selection of materials)
Call for entries with complete Guidelines – Insurance, Rights and Registration form www.sdbi.de
Style, trends & news at the ispo winter 08 fashion shows
Plenty of entertainment and action were provided in the elaborate fashion shows held daily during the ispo winter 08. A special black box in hall B1 was the location for presentations of the latest trends and styles from the sportstyle, streetwear and ispovision segments. From exclusive sports fashions, classic sportswear, to trendy streetwear and boarder styles – the catwalk in hall B1 had it all!
Retro, Glam Rock, Eighties or High-Tech, fur, leather, cashmere, or
lambswool, classic jet, traditional knickerbockers or baggy pants in plain white
or trendy neon look: winter has the matching outfit for any taste. A lot of
fashion featuring even more function. Among the presenting exhibitors were
Bogner, Luhta, Giesswein, Zimtstern, Marc Giradelli, Hummel, Lafuma, Matador,
Deha, Spyder, Think Pink, Luis Trenker, Vist, as well as a number of other
sports fashion brands.
At the outdoor_ispo daily shows were held on the
stage of the snow, ice & rock summit, with presentations by outdoor brands
such as Bertels Textilhandels GmbH, Trespass, Co.Ri.Ma srl, F.lli Campagnolo
GmbH, Goldwin Europe Srl, Halti Oy, MEDICO, Nevica Technical Sportsystem Ltd.,
Sympatex Technologies, Tenson AB, Tsunami, and W&O Sports Division GmbH
(Marc Giradelli).
Sportstyle breaks into all segments
The interplay of sports and lifestyle continues to get closer. “The demand in the sportstyle segment is particularly high. The composition of the industry visitors shows this very clearly: the trend that more and more retailers and buyers from the sportstyle and footwear segment come to the ispo continued at a remarkable rate,” explains Manfred Wutzlhofer.
Many manufacturers offer their
own apparel lines in addition to their classic winter sports selections. For
Robin Puplitt, Retail Marketing Manager Europe for Burton, the ispo has the
appropriate platform for both segments: “ispo winter 08 was a very powerful
trade show which set free a lot of positive energy within retail and industry.
It was crucial for us to present hardware in hall A1, athletic apparel in A 2,
and our fashion apparel collection at the ispovision, each in its proper
environment.”
Record number of visitors at ispovision
The perfect symbiosis between sports and lifestyle was waiting for visitors at
the ispovision. The platform for Sportstyle’s premium segment experienced a
visitor record. Bernd Closmann, General Manager of Fore!titude: “At the
ispovision the whole world came to see us on just 16 square meters of booth
space. We even closed many orders, in particular with international retailers.”
Premium Brands put Sportstyle in the Spotlight
ispo winter 08 is already recording sports success in advance; the world's largest sporting goods trade fair is again breaking its own record with more than 2,000 exhibitors. The trendy topic of sportstyle is a focal point of the winter event. The combination of sport, fashion and lifestyle is increasingly inspiring premium brands too, which will exhibit their trends & styles in the ispovision area. Top brands such as Tommy Hilfiger are setting new accents in this segment and attracting numerous retailers and trade fair visitors with their trade fair exhibits in Hall A4.
Exclusive fashion and high-quality sports clothing also unite the premium segments of the brands Burton, Evisu Shoos, Yellow Man, Nabholz, Fortitude, William Sharp Shoes, Zdar Boots as well as Canterbury of New Zealand and Vist Aurum, among others, which are also exhibiting in the ispovision hall.
As a premium brand, Tommy Hilfiger stands for innovation, style and optimum quality and also puts these demands perfectly in the limelight in the trade fair theme world ispovision. With his new fall/winter ski collection for 2008, Hilfiger is addressing impassioned and at the same time fashion-conscious skiers and is providing a perfect mixture of fashion, safety and mobility. Tommy Hilfiger has divided his latest winter trends into three segments: Red-Lite (light spring fashion suitable for everyday use), Tech-Style (functional clothing with optimum quality for high-fliers) and Performance-de-Luxe (luxurious sportstyle).
For the first time, Canterbury of New Zealand, the globally leading rugby apparel brand and winner of the ispo Global Sport & Style Awards 2007 (Premium Sportstyle Function Category), is exhibiting its individual design and its unmistakable style in current winter fashion in Hall A4. The premium label Vist stands for refined and sporty, but also for functional clothing. This premium brand is also exhibiting at ispovision and is presenting its new and exclusive ski and clothing line Aurum.
The fact that snowboard clothing can also shine away from the ski slopes and halfpipe apart from its functions for sport will be proved by brand manufacturers such as Burton in Hall A4. With its product highlights, the leading brand in the snowboard segment not only fulfills the needs of fashion, but also the sports needs of winter sports enthusiasts. The manufacturer bet on the know-how of numerous sports pros in developing its premium products.
An increasing number of manufacturers of clothing, shoes and accessories, but also traditional sporting goods manufacturers, have recognized the growth opportunities in the area of sportinspired lifestyles. The theme world of sportstyle is dedicated to this booming market in Halls B1 and B2. In addition to Outlyne, moshiki, Platshirsh, THELimit and Autar, trade fair newcomers such as Hahnenkamm and Astrolabio (the sister brand of Brugi) are exhibiting there.
Numerous Brands Are Celebrating Their Premiere at ispo winter 08
Visitors can get dressed warmly at ispo winter 08 – and do it very fashionably too. The reason for this is that sportstyle, the mixture of sport, fashion and lifestyle, will be one of the big trends in the next season too. This is reason enough for the trade fair organizers to integrate sport-inspired lifestyle as a central topic in the winter event following the new concept of ispo Sport & Style in the summer 2007.
Two months before the trade fair start, all 16 halls of ispo are
already completely booked, which has confirmed the correctness of
expanding of the winter portfolio by the sportstyle segment. In addition to exhibitors of many years such as Bogner, Luis
Trenker and Matador, numerous new participants such as Camper and
Canterbury of New Zealand have been convinced by the growing importance of sport-inspired fashion at ispo
and have registered to participate. In addition, an increasing number
of top brands are betting on sportstyle in their winter collections. For example, brand manufacturers such as Tommy
Hilfiger, YellowMan, Evisu, UGG Boots and Nabholz are exhibiting their
sport fashion trends for the upcoming year at ispo winter 08.
ispo winter is also recording fashion growth in Halls A1 to A3, which
are reserved for the Boardsport segment. In addition to brands such
Burton, Billabong, Zimtstern, Quiksilver, O’Neill, Alprausch and Oakley, streetwear brands well-established
in the market with clear roots in the Boardsport sector are also
exhibiting to present their lifestyle collections. Among others, Vans,
Carhartt, Volcom, Gravis, New Era, Sykum, Pull-In and RVCA will be
present.
Award of the Stiftung der Deutschen Bekleidungsindustrie 2008
The task of the European Fashion Award „Fash 2008“ of the Stiftung der Deutschen Bekleidungsindustrie (German Apparel Industry Foundation) – SDBI – is to design fashion in tune with the environment and social conditions, which provide expression to both aesthetic and ethical attitudes.
The topic should be analyzed to its fullest extent and integrate interaction between the different aspects. Submissions can range from relevant partial solutions all the way to realistic visions and even post-industrial strategies. Because sustainable solutions require a lot of knowledge about the environment, interdisciplinary submissions are expressly requested.
The European Fashion Award “Fash” is presented annually by the Stiftung der Deutschen Bekleidungsindustrie (SDBI). The German Apparel Industry Foundation was founded by fashion entrepreneur Klaus Steilmann in 1978. The objective of the foundation is sustained promotion of young talents.
