One of the pillars of the winter sports business, ski_ispo embraces the entire spectrum of the ski segment from alpine, free and slope style through to nordic. Skis, bindings, boots, poles, accessories, tuning and service devices are offered in a generous, well-structured and professional atmosphere. Advanced retailer training programs and special areas offer numerous options to learn about trends and market potentials. ski_ispo shows it all.
- THE CORE SEGMENT OF ISPO WINTER - COMPLETE SKI INDUSTRY OVERVIEW - MANY FRESH BRANDS AND INNOVATIVE NEWCOMERS
Visitor record at snow ice & rock summit – presented by Bergans of Norway
The multi-faceted and entertaining program at the snow ice & rock summit attracted close to 8,000 visitors to the generously designed summit in hall A6. On four trade show days the ispo and its partners provided a total of 35 hours of a high-caliber program as well as a relaxed and communication-friendly atmosphere for active idea and thought exchange. The partners, Bergans of Norway, Schoeller, and sportsella, were major contributors to the success of the platform. Media partners for the event included the magazines SkiPresse, Fri Flyt, and Berg & Steigen.
On the 1st show day the snow ice &
rock summit revolved around the DAV Boulder Cup. The list of competitors with
more than 100 international top climbers reflected a new record for the DAV and
its competition. A multitude of spectators flocked to the exciting event. In the
end, Andre Borowka won the men’s and Agelica Lind the women’s title.
The
Scandinavian Night was very popular as well as the subsequent 100 Years Bergans
of Norway Party. More than 1,200 guests celebrated the evening of the second
trade show day with finger food, a Scandinavian fashion show and relaxing music.
The highlight of the exciting program was a live appearance by Norwegian World
Idol winner Kurt Nielsen. Matthias Aßmann of Mandel Marketing & Strategy
Consulting: “The event was really great. Very professionally organized and
implemented. I really liked it. The guests did as well. All feedback I received
was positive.”
The professional public also enjoyed the
topic-specific presentations on sustainability, GPS navigation and trail
running. Representatives from a number of outdoor companies went on stage to
provide information on their strategies and concepts. Representatives from
outside the industry (e.g. Hess Natur) provided their expertise and gave a
glimpse outside the box. The training offered during the presentation on
“Outdoor Navigation” by Gerd Bittl (sportsella) continues to be available to all
interested retailers after the ispo at www.sportsella.de/trainings-outside.asp.
ppm-Magellan and Bergans of Norway are the sponsors. A backpack by Bergans of
Norway (Altitude Blue) and ten “Halten” shirts by Bergans of Norway will be
raffled off among the participants.
The exciting adventure reports by
Skyrunner Christian Stangl, the Dynafit-Gore-Tex Team (Sebastian Haag and
Benedikt Böhm), and the Federal Avalanche Commissioner Walter Würtl presented a
perfect compliment to the presentation topics, and provided visitors with a very
emotional glimpse behind the curtains.
Among the highlights was the
Outdoor Fashion Show, enjoyed several times a day by hundreds of international
trade show visitors. Anyone feeling the need to get active was at the right
place at the snow ice & rock summit: the six-meter-high slackline and the
climbing innovation Monkey Hardware got many a visitor’s adrenaline pumping.
Due to the extremely positive feedback it remains to be seen how the
event can top itself in 2009. For more information, suggestions, and cooperation
requests please contact the organizers, Agentur Steilpass, at info@steilpass.com or call 0711 3195-114
(Jens Leonhäuser).
