FASH is open to design students of all disciplines in the fourth semester or higher from all over Europe. There is also a category for graduates. Interdisciplinary submissions are expressly requested.

Jury 2009

• Marcel Herrig, Unicut Design Limited, ShenZen, China
• Wolfgang K_nig, Head of Buying, Loden-Frey, Munich
• Jean Kress, Head of Design, Quiksilver Europe, Biarritz
• Clara Leskovar, Designer, c.neeon, Berlin
• Martin Leuthold, Art Director, Jakob Schlaepfer, St. Gallen
• Joachim Schirrmacher, Agency for Strategic Communications, Hamburg
• Joyce Thornton, Generation Now Editor, WGSN, London
  

Prizes

• Two categories: Students and Graduates
• 10.000 euros in prize money
• The prize money for special mentions is 500 euros
• Paid internships at Akris (Switzerland) and Craft (Sweden)
• 2.000 euros/1.500 euros/1.000 euros fabric vouchers from the Swiss Textile Federation
• Exhibiton at ispo winter 09 with over 60,000 trade visitors
• Award ceremony with fashion show and catalog
• Professional pictures from the fashion show
  

Deadlines

• 16 June 2008 – Registration deadline
• 3 November 2008 – Submission deadline
  

Work to Be Submitted

• Short concept
• Documentation and analysis of the concept
• Presentation chart
• Two Outfits for the Jury Meeting, at least two, but maximum four additional outfits for Award Ceremony
  

Evaluation Criteria
The works on the topic “New Diversity” will be evaluated according to the following criteria:

• Comprehensive concept (analysis, strategy, target group and interdisciplinary character)
• Innovation/vision (among other things, link between function and fashion)
• Technical and design realization (quality of the drawing, presentation, workmanship, fit, color concept and selection of materials)
• Area of use, functionalism

>> application form

>> brochure

Call for entries with complete Guidelines – Insurance, Rights and Registration form www.sdbi.de

The trade fair will be held in collaboration with the LEX Group, the leading retailers' association for running and walking. "We are looking forward to working together with Messe München. Many of us often visited ispo with pleasure in the past. We expect that the Running Order Show will provide new stimuli for positioning ourselves on the market in the coming years," according to Christian Bossow, Managing Director of the LEX Group.

The Running Order Show is divided into the areas of shoes, clothing, accessories, triathlon, Nordic Walking, nutrition, running analysis methods and materials management.

>> more information

"At our trade fairs, an increasing number of exhibitors and wholesalers with their own brands have spoken to us about an independent sourcing platform in Europe. It is a lot more efficient for them than visiting individual sourcing markets," Tobias Gröber explained. "Because sporting goods are becoming increasingly more fashionable and more oriented to lifestyle, they are increasingly subject to short-term trends. In addition to Asia as the leading production region for sporting goods, sourcing markets at the doorstep of Europe such as North Africa and Eastern Europe and especially Turkey and Portugal are becoming increasingly more important."

>> more information

This mean 70 percent of retailers came from foreign countries. Klaus Baumann, General Manager Northern Europe, Camper: „We were very happy with the fact that visitors were very international, which allowed us to generate new contacts with foreign retailers.” Manfred Wutzlhofer believes that the increasing international character of the show is an opportunity for exhibitors to tap into new markets.

Exhibitors and retailers alike praised the ispo’s customized trade show concept for the sporting goods and sportstyle industry. Ingo Jost, General Manager Central Europe for Hummel: “ispo put together an exciting brand portfolio and provides visitors with a very comprehensive overview of the diverse segments.” This wide selection is very well received by retailers and retail associations. The expanded guest services provided by Messe München throughout the public transportation system, was also highly appreciated, in particular by the many foreign visitors whose travel arrangements were considerably simplified.

 Ski and trekking pole manufacturer Leki marked its 60th year in business, and outdoor specialist Columbia its 70th. The WFSGI (World Federation Sporting Goods Industry) celebrated its 30th anniversary. All celebrants received a special honorary plaque, personally presented by Manfred Wutzelhofer, Chairman of Messe München GmbH.

The running and lifestyle brand asics received a special commemorative plaque in honor of its late company founder Kichahiro Onitsuka.

The atmosphere was outstanding. The outdoor industry very much appreciated the snow ice & rock summit, the Outdoor Get Together, and the Boulder Cup. Outdoor exhibitors highly praised the outdoor exposition concept at the ispo winter, the organization of the trade show, as well as the exceptional service provided by the ispo team.

Many manufacturers offer their own apparel lines in addition to their classic winter sports selections. For Robin Puplitt, Retail Marketing Manager Europe for Burton, the ispo has the appropriate platform for both segments: “ispo winter 08 was a very powerful trade show which set free a lot of positive energy within retail and industry. It was crucial for us to present hardware in hall A1, athletic apparel in A 2, and our fashion apparel collection at the ispovision, each in its proper environment.”

This year’s ispo winter’s focus topic was the use of renewable and ecological materials and the production of sustainable sporting goods. At the Volvo SportsDesign Forum hundreds of interested participants took advantage of the program of expert presentations and workshops. The Volvo SportsDesign Award with the motto “EcoDesign – Form follows Sustainability“ registered a record with more than 300 entries, and proved that sustainable products do not have to forego attractive design and functionality.

For the second time, Quiksilver and ispo joined forces to create an urban snowboard experience of its own. The marble pillars of the ‘Haus der Kunst’ venue in the city center of Munich provided a unique backdrop for a spectacular handrail session. 22 internationally acclaimed riders were
showing a new level of urban snowboarding. The jam format kept pushing the riders to their limits on the 11m long cast-iron steel rail at the renowned art museum

After the 90 minute Jam Session, 8 riders - Hans Åhlund (SWE), Max Legend (CAN), Florent Marot (FRA), Lucas Magoon (USA), Sami Sarenpää (FIN), Fredu Sirvio (FIN), Gulli Gudmundsson (IS) and Dan Brisse (USA) - qualified for the final session to compete for the prize money of EUR 9.000. An additional EUR 1.000,- was allocated to the riders in the interactive “The Moneysession” – spectators applause decide which of the riders cash in directly. Sami Sarenpää (FIN) was clearly the public’s favourite as well as being a big contender for the final session. Unfortunately he fell and could not continue the session.

In the following final it was a close call between the eight riders as the riding level was high. With the last trick of the evening, Lucas Magoon delivered the best trick, a perfectly stylish bluntslide 50/50 to 180 across the whole 27-stair handrail. Second place went to Max Legend from Canada with a backside lipslide, and Hans Ahlund took home third place.

The “Quiksilver – DAS RAIL” event was followed by a great night at the Onboard Aftershow Party. DJ Colas from France delivered nice tunes until the Pressemitteilung early hours and put the icing on the cake the second edition of “Quiksilver – DAS RAIL” presented by ispo.

Kontakt für weitere Informationen:
Eyes wide open GmbH
Nic Rothenbächer
PR Manager
Tel: +49-8191-911 80-72
Mail: nic@eyes-wide-open.de

More than 300 renowned international companies and designers sent in their innovative EcoDesign concepts entries for a chance at this most important SportsDesign award. Speaking for the jury, Andrej Kupetz, General Manager of Rat für Formgebung, praised the “for a sporting goods design award unusual variety of projects and international character of the entries. The sporting goods industry has advanced a step from an ecological point of view. The message of EcoDesign was understood. In the future ecology and design will have an even more important role in the agenda of designers and the industry.”

An international jury met on January 8th, 08 at the idyllic Gut Herrmannsdorf near Munich to select 35 nominees in seven award categories as well as the favorites. The experts used the following criteria to judge the entries for ecological and sustainable design: functionality, design, degree of innovation, ergonomics, form and manufacturing, material, production, distribution, product lifecycle, recycling, and application.

The winners of the Volvo SportsDesign Awards 2008 “EcoDesign”

Category Outdoor Equipment
Manufacturer: Nextec srl., Produkt: OutDry® membrane system to keep footwear dry, Italy
Category Ski Equipment
Manufacturer: Grown Skis, Product: wooden skis, Germany
Category Board Equipment
Manufacturer: Amer-Salomon, Produkt: Salomon Snowboards, SickStick, France
Category Apparel
Manufacturer: Klättermusen, Product: Einride Jacket, Sweden
Category Wheelers
Manufacturer: Essedum, Product: CycleCaddy cart, Germany
Category Accessories
Manufacturer: Plantaplast, Product: BioGolfTee, Austria
Category Concepts
Max Koriath, “schöner bootfahren” (“better boating”), Weissensee School of Art Berlin, Germany
Category Special
“EcoBrand of the Year”: Patagonia, USA

www.ispo-sportsdesign.com

National and international stars as well as many of Messe München’s business partners contributed to the elegantly choreographed charity raffle. Among the raffle gifts were a number of extremely valuable prizes valued at up to 10,000 Euro, donated prior to the ispo by several very generous ispo exhibitors. In the end, more than 6,500 Euro were donated to the charitable foundation ‘Wings for Life’, founded by Heinz Kinigadner.

Sky and Mirja Du Mont (actor/model), Tina Bordihn (actress) and Tarek Rasouli (former mountainbike pro), Dana Schweiger (founder Belly Button) and Bruno Kernen (former ski racer), Silvia Incardona (moderator) and Martin Tomycyk (DTM Pilot), as well as Andrea Sokol (moderator, actress) and Steffen Wink (actor) volunteered for the generously appointed ispo charity party, and for half an hour at a time each pair sold raffle tickets for the price of 10 Euro each. The chances for winning were 1:7, and guests had a great opportunity to win some premium prizes.

The highlight of the evening was the drawing of the five grand prizes: a ladies’ leather jacket from the designer collection “Converse by John Varvatos“ valued at US $ 600; a sightseeing flight through the Alps in the Tommy Hilfiger Helicopter; a custom-tailored winter wedding suit or dress for groom or bride by Matador valued at 4,000 Euro; an exclusive weekend trip for two to the Volvo Surf Cup in Sylt on July 26th/27th, 2008 – including transportation in a new Volvo XC70; as well as a ski outfit by Spyder made of leather and genuine fur, valued at 10,000 Euro.

Toni will receive the first edition of this award “for his elegance of style, his image, the proven authority he has internationally acquired in the soccer universe, and his activity as Italian company Lotto spokesman.”

“ispo Winter is the one-time occasion for the sports industry network to promote the Made-in-Italy concept and Italian style alike”, says Zanatta. “Indeed, this event strikes a double goal: on one hand, we are spreading the culture of Italian excellence, on the other we are asking Toni and Lotto to help us get closer to German consumers, who rank high among Italian Sports System manufacturers' privileged targets".

An autograph session with Luca Toni is scheduled for 4.30 p.m.

Get your ticket, exchange your knowledge on EcoDesign with distinguished experts and support ecology: www.ispo-sportsdesign.com
10% of the full tickets sales will be donated to support ecological projects.


Greeting from Sigmar Gabriel, Federal Environment Minister of Germany

The products we are buying and how we are using them not only affect our economic and social situation but the well-being of our environment. The consumption of private households alone is responsible for more than a quarter of the total greenhouse gas emissions in Germany – the production of those products not taken into account. You don't have to be a prophet to imagine the environmental burden that could follow, once China, India and other aspiring countries adopt our consumptive lifestyle. Thus, changing the patterns of production and consumption has become a challenge that faces every corner of our society – from the sphere of politics down to the everyday decisions of the individual.

On an international scale, the United Nations’ „Marrakech Process“ aims at changing  unsustainable ways of consumption and production by assisting countries in developing a long-term framework of programs. On a national level, the Ministry of the Environment has initiated a dialog process. The main goal is to take existing approaches, for example to focus on private and public spendings, and to take them to the next level – with a solid penetration of the market with sustainable products, the top runner principle (the product with the best energy efficiency sets the standard which others must follow), environmental labels such as the Blue Angel or other policies. Another idea is to develop new, practice-oriented initiatives in cooperation with individual social groups.

The focal point in all these efforts remains the individual consumer, because his or her everyday decisions have far-reaching consequences for the environment. Aspects such as the transport distance is as crucial as the reparability or recyclability of a product or the consumption of water or energy. A high-quality ecological consumption is necessary.

From an environmental perspective, the design of a product is of the utmost importance. About 80% of the environmental impact of a product is determined during the design stage. Therefore, product innovations can be a great tool to help reducing the environmental burden. In order to achieve this goal, there needs to be an integrated process that takes into account the total lifetime of a product with all the different stages of production and utilization.

The public concern for environmental issues is greater than ever, and so are the chances of establishing sustainable products in the market. Many people are aware that their decisions are important – and that they can help to protect our planet and to limit the effects of climate change to a certain extent. And they are willing to contribute within their individual scope. The trend towards a „sustainable lifestyle“ changes our patterns of consumption and our markets. This is an important development for the sports goods branch, since these are the products that are supposed be used in an intact nature. 

I'm very happy to see that this year's ispo is host to a forum for EcoDesign, which is dedicated to the topic of sustainability in the field of industry and sports design. I wish you a successful event.

The winners of the European Ski Award:

Category	Manufacturer	Product
Hardware	Völkl	Racetiger GS Power Switch
Ski Wear	Sympatex Technology	Eco-Blue Ski Jacket Women
Ski Boots	Salomon	Falcon CS Pro
Nordic	Leki	Shark Glove
Ski Binding	Marker	iPT Wideride
Others	X-Technology	Ski Metal Socks

The winners of the ispo Boardsports Award:

Category	Manufacturer	Product
Hardgoods	K2	Auto Ever Binding
Outerwear/Technical Apparel	Zimtstern	Candid Yarndye Check
Accessories	Adidas Eyewear	ID2
Safety Gear	Snowpulse	The "Life Bag"
Kid´s Product	Burton	Mini Shred Collection

The winners of the ispo Outdoor Award:

Category	Manufacturer	Product
Hardware	Leki	Tourenteller Twister
Textiles	Rossignol	Harness Pant
Footwear	Hanwag	Ivalo GTX
Electronics	Petzl	Ultra Belt
Backcountry	Snowpulse	The "Life Bag"
Others	Power’n play	CU

All winning products will be exhibited at the ispo winter 08 from January 27th through 30th, 2008.

Susanne Fischer can look back on many years of experience in the areas of international marketing, PR and sales in the all-year-round sport and outdoor sector. She last headed the Central European marketing for Timberland; previous stages in her career included ten years of marketing for Polartec in Europe, several years of sport PR in agency activity and the management of apparel at Lowe Alpine.

Manfred Wutzlhofer, Chairman & CEO of Messe München GmbH, states: “Susanne Fischer’s competence in both the industry as well as in PR will greatly assist us in our task of competently informing and looking after the industry, trade and media of the sport, outdoor and fashion sector through our trade fair events and information for the sector all the year round. We warmly welcome Ms. Fischer to our team.”

Tobias Gröber, Head of the ispo Group: “In Susanne Fischer, we are delighted to have found the ideal person to manage the Marketing and Communications Department. Ms. Fischer has international experience in our core target group and she is the perfect addition to our globally networked team.”

"Advansa® Overall Award: Quantya® FMX Dirtbike"
A powerfully accelerating dirtbike made in Switzerland – without exhaust. After a two-hour charge with energy from an electrical outlet the bike has enough power to spend 3 hours on a Motocross trail. Quiet, no exhaust fumes, yet incredibly powerful. The bike should be approved for road use in 2008.
www.quantya.eu

"YKK® Hardware Summer Award: Hillracer Cross®"
A go-cart-like summer sled is guided via weight shifting and foot control and also offers plenty of safety features: wheels will not roll backwards, with hydraulic brakes, and an inertia brake. With the help of a special bar the Hillracer can be transported uphill on t-bar lifts. The summer sled is TÜV tested and certified.
www.sports-tech.de

"DuPont Hardware Winter Award: Ski Mojo"
Ski-Mojo from Great Britain applies shock absorbers to skiing. Out of sight under the ski pants a spring-loaded “arm” is mounted between the ski boot and the lower part of the thigh. It reduces the load on quadriceps and knees. The model features a selection switch for “Walk” and “Ski” mode.
www.ski-mojo.com

"Coolmax® Sportswear Award: ion-mask™"
Extremely water-repellant ion- mask™ coating keeps feet dry – even if submerged in water. With the help of ionized gases – also called “plasma” – footwear and apparel is coated with an extremely thin layer of the material. P2i in Oxford developed the technology.
www.p2ilabs.com

"Creora® Style Award: Eleonore de Ruuk"
Eleonore de Ruuk knows how to integrate hoods everywhere in her collection, no matter whether in dresses, belts, or even backpacks. The mix of street wear and fashion is cleverly accomplished; yet wear comfort is never sacrificed.
www.eleonorederuuk.com

"Nilit® Style Accessories Award: Nat-2™"
Women’s hearts beat faster when they see the new 2-in-1 shoes by Nat-2. A zipper on the sole quickly turns a trendy sneaker into a summer slide, and vice versa.
www.nat-2.eu

"YKK® Hardware Accessories Award: Snowpulse"
The new avalanche airbag rescue system is available either with a backpack or can be integrated into one. The air-based system is activated with the pull of a strap, and within seconds the user’s head and neck are protected by a 150 l. At the same time, the inflation of the bag creates a hollow space around the head.
www.snowpulse.com

"Askin® Accessories Award: Myway®"
An ancient concept rediscovered: Catharina Wikström was inspired by the technique of ancient documents. Resort maps, printed on durable paper, rolled and placed into two small plastic tubes, are easily unrolled even with gloves on. Small enough to hide in a jacket pocket.
www.daylightagain.com

In the last few years the team, founded by Joachim Franz in 1999, has managed to build up a level of conveyance for the difficult topic of HIV/AIDS through sport. “Sport communicates, develops and reflects!�? The Team Joachim Franz follow this motto every year with a new idea that always hit the headlines. Six successful, but completely different expeditions have been organised and carried out. How much strength must people have that can follow such a path?

The ispo Group stands for sport, but also for all the values that are communicated by sport, so it was only a matter of time before the ispo Group and the Team Joachim Franz joined forces, a fact hailed by the highest instances as a �?best practise project�?. The Team is partner of the United Nations UNAIDS and started in 2007 under the patronage of the Federal Chancellor Angela Merkel.

We are very happy that we can present our partnership and future expeditions within the framework of the ispo events in the coming years. We start at the ispo winter 08, in the intersection of hall A4 to A5, with a review of the past years and expeditions.